India is tipped to be the fastest growing mobile and PC games market globally

Video games have surpassed even movies as the most profitable form of entertainment. From a hobby in the 80s to now being one of the largest industries in the world, gaming has come a  long way. Gaming in India has seen its own rise with games like PUBG and Battlegrounds: Mobile dominating the mobile gaming scene. In fact, a new report by Niko Partners states that Indian is the fastest growing gaming market in the world. Niko Partners is a market research and consulting firm covering video games, esports, and streaming in Asia. The new report covers the mobile and PC games market in India and is one of ten reports covering the Asia-10 market. Asia-10 countries include, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, and Vietnam. 

India is the fastest-growing mobile and PC gaming market in the world

The report includes a comprehensive market model and 5-year forecast through 2025 by games segment, key data on game publishers, games rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on gamer demand, spending, and behaviour.

Key takeaways from the report include:

India’s PC and Mobile game revenue in 2021 is projected to reach $534.1 million*, up 31.79% YoY  

India PC and Mobile game revenue will grow at a 5-year CAGR of 29.8%, reaching $1.491 billion* in 2025.  

India’s PC and mobile gamers in 2021 is projected to reach 339.9 million, up 21.97% YoY  

India’s PC and mobile gamers will grow at a 5-year CAGR of 13.7%, reaching 529.1 million in 2025 

India will account for 56% of all mobile and PC gamers in Asia-10 in 2025. It is already the #2 games market in the world by players, behind China.  

India is the fastest-growing market in Asia-10 by both revenue and gamers. India’s APRU will grow at the fastest rate through 2025.  

India is the fastest-growing region in Asia-10 thanks to the low cost of 4G data, the proliferation of affordable smartphones and the abundance of high quality free to play titles. 

Mobile gamers in India are more engaged than any other market in Asia-10, playing 14.1 hours of mobile games each week on average. However, India has the lowest ARPU in Asia-10 and requires a different approach to monetization.  

Niko’s research methodology combines data from game developers and publishers, data from other sources such as retailers and app markets, our market model, and our gamer surveys. They also regularly interview executives at games and hardware companies as well as government officials. The company leverages its own proprietary primary data combined with direct access to a panel of millions of consumers throughout Asia, to create deep qualitative and quantitative analysis, market models, and five-year forecasts. 

Also Read: Battleground Mobile India Series 2021 The Grind Tournament: Team XP Emerges Victorious

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Vi joins hands with Hungama Music to launch a music-streaming app for pre and postpaid users

If you’re a fan of good music, there's some news for you, It looks like Vi, formerly known as Vodafone, has partnered with Hungama Music. This partnership has led to the launch of a brand new music streaming app on the Vi app. Users will receive six months of Hungama Premium. The app doesn’t contain any ads either and comes with music from 20 different local languages in India. The service also offers 52 live digital concerts at a small cost as well. So, if you’re into that kind of thing, this should be a great deal. 

Get ready to groove to good music with Vi App. Enjoy ad-free songs with unlimited downloads. https://t.co/GUe2TBTDZv pic.twitter.com/qDwrhjJMUn

— Vi Customer Care (@ViCustomerCare) December 14, 2021 Vi partners with Hungana music to launch new music-streaming app 

Speaking on the partnership, Avneesh Khosla, CMO, Vi stated that, “Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language.” And although the app does offer a ton of content, there is no word on how these 52 live digital concerts will be priced. Will it be a single payment or will users have to pay for each concert. Neeraj Roy, Founder, Hungama Digital Media also stated, “We are excited to be a part of Vi's 250+ million-strong customers' musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India's exploding Premium Video On Demand (PVOD) market, earlier this year.” 

In fact, as we reported earlier, Vi (Vodafone Idea) has joined hands with Hungama to offer customers access to Premium Video on Demand (PVoD) service. Priced at Rs 60 and Rs 120, customers will have access to 380 movies to rent. The duration of the rental is 48 hours. Using the Vi Movies and TV app, users will be able to cast the content to a larger screen. The catalogue of movies is quite extensive and includes popular titles like Tenet and Joker, Birds of Prey, SCOOB and Aquaman, to name a few.  Users will have access to content in Indian languages, including Hindi, Tamil, and Telugu, for the PVoD service. 

Also Read: Vi and Hungama join hands to offer movie rental services

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Assassin’s Creed Vahalla’s Second DLC Dawn of Ragnarök, Crossover Stories Announced

Assassin’s Creed Valhalla’s Dawn of Ragnarök expansion pack has been announced and is slated to release on March 10, 2022. This is the second DLC for the game and marks the second year of the game’s post-launch support. Additionally, Ubisoft has also announced cross-game Assassin’s Creed Crossover Stories that will be available from December 14.

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Netflix cuts its subscription prices by up to 60 across all plans

It looks like Netflix is going to get much cheaper for the average Indian. The streaming giant bucked the trend of a price hike, unlike Amazon Prime, and lowered its subscription fees by a maximum of 60%. Current users will also be ushered into the new plan without any issues. Users who have opted for the Premium plan will be billed according to the new prices on the next cycle. Users will also be asked to ‘Confirm Upgrade’ if they wish to avail of the new prices. The new prices are rather affordable with the Mobile plan available for Rs 149 a month instead of the previous Rs 199 a month. 

Netflix price cut up to 18% to 60% on all plans

On the day that Amazon Prime membership price hikes come into effect, Netflix has pulled out the rug from under them with the drop in price. With premium content on its platform, the streaming giant is hoping that it garners more subscribers from the Indian market. With content that is specifically targeted to the Indian audience, Netflix is banking on India being one of its biggest markets. In a statement, Monika Shergill, VP-Content, Netflix India said, “As Indians, we love great entertainment. Whatever your mood, tastes or plan, Netflix is now even more accessible. Whether you choose Aranyak on Friday, Money Heist on Saturday, Dhamaka and Sooryavanshi on Sunday, you can watch all of Netflix on your mobile for INR 149, and on any device starting at INR 199.” 

Aap @aliaa08 se convince ho gaye ya hum aur bole? #HappyNewPrices are here, which means you can now watch Netflix on any device at ₹199 and on your mobile at ₹149! pic.twitter.com/zdHrPlTJhi

— Netflix India (@NetflixIndia) December 14, 2021

The price change will take place today, December 14, 2021, and will come into effect from the next billing cycle for members. The breakdown of the plans is as follows, The Mobile Plan is now priced at Rs 149. The Basic Plan takes the biggest plunge with a massive 60% drop in price at Rs 199 as opposed to Rs 499, previously. And, even though you only receive access to standard 480p content, it’s still a good deal. The Standard plan has been dropped to Rs 499 a month as opposed to Rs 649 earlier and the Premium plan is now available at Rs 649. 

Also Read: Netflix looking at acquiring Scanline VFX, the studio behind Stranger Things and MCU special effects

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PlayStation 5 DualSense Controllers Get 3 New Colourways, 5 Colourful PS5 Console Covers Announced for 2022

PS5 DualSense gets three new colourways, bringing the total number of galaxy-inspired controller colours to five. Sony has also announced five PS5 covers in Midnight Black, Cosmic Red, Nova Pink, Starlight Blue, and Galactic Purple colourways to match these controllers. The controllers will go on sale globally in January 2022, while the covers will be available in sel...

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Call of Duty: Mobile Season 11 Releasing on December 16: Here’s What to Expect From ‘Final Snow’

Call of Duty: Mobile Season 11 ‘Final Snow’ is arriving on December 16, bringing 50 new Battle Pass levels, two new operators, two new weapons, and a host of additional content to the game. Gamers will gain access to a new map, a new multiplayer mode called Snow Scuffle, and will be able to play as three of the top creators in the game after installing the upcomin...

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Call of Duty: Mobile Season 11 Final Snow update - Everything you need to know

The new season of Call of Duty: Mobile is here. Called Season 11: Final Snow, the update should start rolling out to players and everyone should get it over the coming days. As has always been the case, the new season update brings with it a whole new set of additions including new maps, weapons, and game modes. There will also be a brand new Battle Pass for players to go through and earn rewards. 

Call of Duty: Mobile Season 11 Final Snow - Details

The new Season 11 Final Snow update for Call of Duty: Mobile will include two new weapons. This includes the PKM LMG and the D13 Sector launcher. There is also a new operator skill. Aside from this, players can also earn weapon blueprints, calling cards, charms, COD Points (CP), and more. 

The new map added to Multiplayer mode is called Icebreaker. This map was first set in Call of Duty: Black Ops4 and features a wrecked submarine as its main staging area. Activation notes that this map will also mark the introduction of swimming in Multiplayer mode. 

Further, Undead Siege mode makes a return in the Blackout map along with a new Nightmare mode. This time around, the game will have a longer duration and the Undead will now be faster and deal extra damage. In order to combat this, players will have access to new legendary turrets.

There is also a new Multiplayer mode called Snow Scuffle. In keeping with the winter theme, players will battle it out using snowballs. Further, mystery gift boxes will randomly pop up for players that can be collected. Each box will give players a select prop when picked up. When players are defeated, they will turn into a pile of snowballs. Players will need to collect these piles of snowballs and bring them back to their capture point to increase their team’s score. The first team to reach a set score wins. 

Finally, Activision has announced a new Creator Club and Custom Bundles. The developers plan to launch a limited beta for a mobile-exclusive Creator Club to partner with creators and grow the Call of Duty: Mobile ecosystem. As part of the launch celebrations, the game will include three of its top content creators as custom in-game characters. This will include Ferg, HawksNest or BobbyPlays.

Also read: Leaks Suggest Activision May Launch Call Of Duty: Warzone Mobile In 2022

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