Vodafone-Idea and Bharti Airtel have reportedly decided to switch off the connection of subscribers with low Average Realisation Per User (ARPU). This is said to be because such users generate ARPU of around Rs 10, which reportedly generates about Rs 100 crores in monthly revenue for Airtel. If this was raised to Rs 35, the overall monthly revenue will go up to Rs 175 crores, reports Financial Express. This means that around 250 million 2G connections might soon be switched off if their users don’t go for these higher priced plans. From these connections, Airtel is said to have about 100 million users that spend lower than Rs 35 per month, while around 150 million Vodafone Idea subscribers are said to fall under the same category. The telcos have reportedly scrapped their older plans that were below the ARPU and both, Vodafone Idea and Airtel, have released 5 and 7 plans starting at Rs 35 per month respectively and these packs are available pan India. “We have about 330 million customers in wireless, but if you look at the pattern of consumption across the base you will find that there is a very large number of customers, some of whom we acquired from Telenor and some that we have ourselves, about 100 million customers with very low levels of Arpu. So, these Arpus are sort of low double-digit,” Gopal Vittal, Bharti Airtel CEO and managing director was quoted saying. Vodafone Idea CEO Balesh Sharma was quoted saying, “ It was a substantial number that were using it either only for incoming or had got Arpus below that of the average or that of unlimited customers. The Arpu of non-unlimited is about a fourth of the Arpu of the customers who take the unlimited plan. Therefore, everybody who goes up the chain is an upside, even within the non-unlimited, because now he or she is paying a rupee in the Rs 35 a month package, so that is an upside versus those who were not paying us even a rupee, unless many of them choose instead to go to unlimited package which is also very good for us because then there is an Arpu that increases there.” Sharma didn’t share the total number of subscribers falling in Vodafone’s low Arpu category. If one uses an Airtel or Vodafone Idea SIM as a secondary mobile connection, chances are they are recharging with less than Rs 35 per month on an average. This second connection is generally used only for incoming calls and a base recharge of Rs 10 would ensure that the connection stayed active for the validity of the recharge. This move by the telcos is said to ensure that either their subscribers move to the higher priced plans of Rs 35 per month, or switch to their primary SIM operator.
from Latest Technology News https://ift.tt/2FDXddR
flipkart
Subscribe to:
Post Comments (Atom)
flipkart
Edit videos on your mobile phone using the YouTube Create App
YouTube has introduced its new mobile app called ‘YouTube Create’. This app offers an easy way for creators to edit their videos right from ...
- September 2023 (83)
- August 2023 (126)
- July 2023 (113)
- June 2023 (102)
- May 2023 (162)
- April 2023 (160)
- March 2023 (148)
- February 2023 (136)
- January 2023 (173)
- December 2022 (163)
- November 2022 (163)
- October 2022 (181)
- September 2022 (178)
- August 2022 (174)
- July 2022 (136)
- June 2022 (125)
- May 2022 (146)
- April 2022 (130)
- March 2022 (143)
- February 2022 (132)
- January 2022 (145)
- December 2021 (157)
- November 2021 (239)
- October 2021 (269)
- September 2021 (270)
- August 2021 (212)
- July 2021 (252)
- June 2021 (225)
- May 2021 (184)
- April 2021 (181)
- March 2021 (343)
- February 2021 (299)
- January 2021 (320)
- December 2020 (334)
- November 2020 (305)
- October 2020 (318)
- September 2020 (340)
- August 2020 (347)
- July 2020 (337)
- June 2020 (310)
- May 2020 (308)
- April 2020 (418)
- March 2020 (316)
- February 2020 (282)
- January 2020 (329)
- December 2019 (323)
- November 2019 (393)
- October 2019 (403)
- September 2019 (386)
- August 2019 (454)
- July 2019 (579)
- June 2019 (509)
- May 2019 (697)
- April 2019 (725)
- March 2019 (746)
- February 2019 (702)
- January 2019 (932)
- December 2018 (758)
- November 2018 (729)
- October 2018 (835)
- September 2018 (838)
- August 2018 (548)
- March 2018 (24)
-
Now that the first Developer Preview of the next version of Android has gone live, we can expect to see more and more reports of upcoming fe...
-
Huawei, it seems, cannot seem to steer away from controversy around its smartphones’ camera capabilities. This time, a Chinese photographer ...
-
OnePlus could be on the road to launch its first smartwatch very soon. A report recently surfaced that reveals a listing on Indonesia's ...
No comments:
Post a Comment