Amazon has been improving its AI-powered virtual assistant Alexa with the launch of new voice commands. In August, it launched ‘Play recently played songs’ and ‘Play songs haven’t heard in a while’ voice-enabled features and it now building upon them with ‘Local Popularity’ and ‘Play more like this’. Amazon says that these commands give Amazon Prime Music app and Echo device users an easy and natural way to discover music. Amazon Prime Music today announced the launch of new voice enabled features for customers in India to bring more ways for customers to listen to and discover music. ‘Local Popularity’ and ‘Play more like this’ voice features with Alexa are designed to improve music discovery and listening experiences both on its mobile app using Alexa, as well as on Echo family of devices. This introduction of voice-enabled features, including the recently launched voice commands, represents Amazon Prime Music’s ongoing innovation to give listeners easier, natural, and more fun ways to enjoy music wherever they are. “Whether our listeners are traveling to another country/city or sitting at home, our goal is the same – to offer customers the ability to effortlessly discover and listen to whatever music they want to hear, wherever they are. With the launch of voice-enabled ‘Local Popularity’ feature in India, Amazon Prime Music becomes your global music buddy that makes discovering trending music from any part of the world. Similarly, with ‘Play more like this’ feature, Alexa makes the journey of music discovery customized to your favorite tracks/artists easier,” Sahas Malhotra, Director, Amazon Prime Music, said in a statement. ‘Local Popularity’ feature If you are not living in the city you actually belong to but you want to listen to the popular songs in that city at that point of time, you can tell Alexa to play popular songs in that area. For example, if you belong from Bengaluru but are living in Delhi, you can say, “Alexa, play popular songs in Bengaluru”, and the assistant will search the Prime Music library to play those songs. Not only within India, if you want to listen to the popular songs in San Francisco, you can even do that by telling Alexa to “play popular songs in San Francisco” from anywhere in the world. ‘Play more like this’ feature ‘Play more like this’ provides Amazon Prime Music listeners a way to customise their favorite tracks or artists. With the launch of this feature, Alexa will remove the hassle of customers having to repeatedly command Alexa for various songs or artists by playing songs or artists similar to what customers are already listening to. For example, you can say: Play songs similar to a song title - “Alexa, play songs like ‘Shape of You’” or “Alexa, play songs similar to Arijit Singh”. These additional commands build on the previously launched ‘Play recently played songs’ and ‘Play songs haven’t heard in a while’ commands. Say, “Alexa, play music that I was listening to last week” or “Alexa, play me the Arijit Singh song I was listening to three weeks ago” and the AI assistant will play those songs via Prime Music. Also, listeners can ask, “Alexa, create a new playlist from this song” or add a song from their play queue to an existing personal playlist with “Alexa, add this song to my playlist”, making it easier to track and explore music while significantly enhancing the day-to-day listening experience.
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