Netflix was one of the first OTT platforms to hit the web and since then they’ve amassed millions of subscribers. When it first started offering its streaming services in India, the rates were rather high as compared to other streaming platforms like Prime Video and even Hotstar. So to combat these prices Netflix is looking at testing a new long-term subscription plan in India. The company plans on offering its users a flexible solution to their streaming needs.
Netflix is adding an annual, three month and six month subscription plan along with discounts of up to 50 percent as compared to their monthly plans. Netflix aims to target both mobile and desktop users with these new plans. In a statement to Gadgets360, a Netflix spokesperson said ,”We believe that our members may value the flexibility that comes from being able to pay for a few months at once. As always this is a test and we will only introduce it more broadly if people find it useful.” Netflix CEO Reed Hastings even said that the company was investing Rs 3000 crores to produce fresh and local content from India at an event in New Delhi last week.
Netflix is currently offering a '3 months' plan that is priced at Rs. 1,919, which is essentially a 20 percent discount from the original price of Rs 2400. The '6 months' plan also sees a drop of Rs 3,359, down from Rs 4,794 which is a 30 percent discount. And finally, the '12 months' plan is available at Rs 4,799, which is significantly less than the normal price of Rs 9,588 for a year.
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