Sony has launched its all-new XR OLED A80K smart TV series in India. Launched under its Bravia lineup, the new TVs come with Sony’s Cognitive Processor XR. Sony has also revealed that the TVs will be available in multiple sizes. As per Sony, the Cognitive Processor XR is a powerful chip that will upscale content close to 4K even if it is not.
Apart from these, Sony's new A80K series will offer impressive features including HDMI 2.1 compatibility, support for 4K 120fps, variable refresh rate, Auto Low Latency Mode, Auto HDR Tone and Game Mode. Additionally, there will also be support for features like Dolby Atmos, Dolby Vision, 4K, and HDR. The TV also brings Sony's BRAVIA CORE, which lets users enjoy the largest collection of IMAX-enhanced movies with the highest quality Pure Stream at 80mbps on BRAVIA XR TVs.
The TVs also feature Acoustic Surface Audio+ technology, which Sony explains projects sound directly from the screen. For this, Sony uses three actuators behind the television to create vibrations. Additionally, the TV also gets two actuators on the sides which enhance the high-frequency sound, producing clear and realistic communication.
Further, the new TVs feature ambient optimisation technology that automatically adjusts the picture brightness to room conditions. But that's not all. They also help adjust the picture and sound to the environment. The latter is done using the help of the acoustic auto calibration technology which detects the viewer’s position in the room and optimises sound.
Sony has announced that the 65-inch Bravia XR OLED TV starts at ₹2.79 lakh, with the 77-inch Bravia XR OLED TV being priced at ₹6.99 lakh. Both the variants are available for purchase in India. There is also a third 55-inch variant of the TV. However, the company has not announced the price or availability details of the TV yet.
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