Twitter is going through internal turmoil since Musk's acquisition, which also reflects in the constant rolling and recalling of features, such as the Twitter Blue subscription plan and the 'Official' label. As users leave Twitter, rival platforms are trying to promote their apps and gather as many users as possible. One such platform is Koo, the Indian microblogging app. On November 21, 2022, the homegrown platform announced that it witnessed over one million downloads in Brazil shortly after being launched in the region.
Koo witnessed more than a million downloads within 48 hours in BrazilKoo achieved the milestone of one million downloads in less than 48 hours of being launched in Brazil. The response that the platform has received in a foreign market indicates that it could grow further. In addition, Koo wants to expand to other markets as well.
In a public statement, Koo said, "India's multilingual microblogging platform, Koo app, was launched in Brazil with the addition of the Portuguese language, making it available in 11 native languages now." The app even secured the top position on the Google Play Store and the Apple App Store in the last couple of days.
A couple of days ago, Indian microblogging platform Koo announced that it wants to hire the ex-Twitter employees fired by Elon Musk. Earlier this month, Koo's leadership announced that the total download count for the app had crossed 50 million.
Given that the platform was released in 2020, the number of downloads and the international response is a testament to the quality of service and the potential held by the platform. Koo is available in 10 languages in India, including Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Punjabi, Tamil and Telugu.
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