The Android brand has undergone several updates over the past ten years to modernise its appearance and keep up with the needs of Google's community. For instance, Google updated the Android logo in 2019 to make it easier to read and more approachable. Also, to make upcoming releases of Android clearer and easier to understand globally, the company had changed the naming standard from fancy (e.g., Android Lollipop) to simple (e.g., Android 14). Now, Google has announced that it is changing Android’s logo by capitalising the “A” to improve its appearance when placed next to Google’s logo. The company also announced that the Android robot is getting a new 3D look.
On September 5, 2023, Google said in a blogpost, “You’ll notice some subtle changes that help connect Android to Google. In addition to moving away from our longstanding lowercase stylization of ‘android,’ we’re elevating the Android logo by capitalizing the ‘A,’ adding more weight to its appearance when placed next to Google’s logo.”
While the tech giant has added more curves and personality unique to Android, the new Android stylization more closely mirrors Google’s logo and creates a balance between the two.
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The company hopes that these updates to the Android typeface will better communicate the relationship between Android devices and the Google apps and services.
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Google further mentioned that as part of its last update, the Android robot became a prominent fixture of the company’s logo, “reflecting the playfulness people have come to expect from Android.” Now, the tech giant is giving this recognisable non-human member of the Android community a new 3D look.
“The bugdroid — the face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character,” Google said.
With the new 3D look, the tech giant aims to make the bugdroid appear as dynamic as Android itself. Google has also updated the robot’s full-body appearance to make sure that it can easily transition between digital and real-life environments, making it a versatile and reliable companion across channels, platforms and contexts.
Users will start seeing the new aspects of the brand identity, like the updated logo and 3D bugdroid, appear on Android devices and in more places starting this year.
from General News https://ift.tt/iIQpTks
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